Legal

Privacy Policy

Last updated: December 23, 2025

This Privacy Policy has been prepared in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable data protection laws. It explains how we collect, use, and protect your personal information.

1. Data Controller

Company: Yummy, MB
Registration code: 306425153
Address: Žaibo g. 1-78, LT-04126 Vilnius, Lithuania
Email: juras.sulcas@gmail.com

2. Personal Data We Collect

We collect and process the following personal data:

CategoryData
Registration DataEmail address, name, company name, encrypted password
Optional InformationPhone number, business details
Usage DataLogin date/time, IP address, device type, operating system
Service DataUploaded content (images, videos, brand assets), generated AI content

3. Processing Purposes & Legal Basis

We process your personal data for the following purposes and legal bases (GDPR Article 6):

PurposeLegal Basis
Account creation & managementContract (Art. 6(1)(b))
AI advertising servicesContract (Art. 6(1)(b))
Service notificationsLegitimate interest (Art. 6(1)(f))
Service improvement & analyticsLegitimate interest (Art. 6(1)(f))
Marketing communicationsConsent (Art. 6(1)(a))

4. Data Recipients

Your personal data may be shared with the following recipients:

  • Cloud Infrastructure Providers – For data storage and processing. Data is stored on EU servers where possible.
  • AI Processing Services – For generating AI advertising content based on your uploads.
  • Payment Processors – For handling subscription payments securely.
  • Analytics Services – For understanding service usage (anonymized where possible).
  • Law Enforcement – When required by law.

5. International Data Transfers

Your primary data is stored on servers within the European Union. Some service providers may transfer data to the USA. In such cases, we apply appropriate safeguards under GDPR Article 46, including European Commission-approved Standard Contractual Clauses.

6. Data Retention Periods

Data TypeRetention Period
Account dataWhile account is active + 1 year after deletion
Login logs6 months
Generated contentWhile account is active or as agreed
Analytics data24 months (anonymized)

7. Your Rights

Under the GDPR, you have the following rights:

  • Right of Access (Art. 15) – Obtain information about your processed data
  • Right to Rectification (Art. 16) – Request correction of inaccurate data
  • Right to Erasure (Art. 17) – Request deletion of your data ("right to be forgotten")
  • Right to Restrict Processing (Art. 18) – Request limitation of data processing
  • Right to Data Portability (Art. 20) – Receive your data in a structured format
  • Right to Object (Art. 21) – Object to processing based on legitimate interest
  • Right to Withdraw Consent – Withdraw consent at any time (without affecting prior processing)

To exercise these rights, contact us at: juras.sulcas@gmail.com

8. Right to Lodge a Complaint

If you believe your data is being processed in violation of the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the EU Member State of your habitual residence, place of work, or place of the alleged infringement.

Lithuanian Supervisory Authority:
State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija)
Address: L. Sapiegos g. 17, 10312 Vilnius, Lithuania
Website: vdai.lrv.lt
Email: ada@ada.lt

9. Is Providing Data Mandatory?

Providing personal data is voluntary but necessary to use our services. Without providing the required data (email, password), you cannot create an account and use personalized features.

10. Automated Decision-Making

We do not use your personal data for automated decision-making or profiling that would have legal or similarly significant effects on you. Our AI services process your uploaded content to generate advertisements but do not make automated decisions about you as an individual.

11. Cookies

We use cookies to operate our service. You can manage your preferences on our Cookie Settings page.

12. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • Data encryption in transit (TLS/SSL)
  • Password hashing
  • Access control and authentication
  • Regular security reviews
  • Secure cloud infrastructure

13. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from children. If we learn that we have collected data from a child, we will delete it promptly.

14. Changes & Contact

We may update this Privacy Policy from time to time. We will notify you of material changes via email or through our service. For questions, contact us at the email listed in Section 1.

This Privacy Policy has been prepared in accordance with GDPR and applicable EU data protection laws.