Ad Format Template

First Impression Reaction Videos

First-impression style ads: an AI presenter opens, shows and talks through your product as if seeing it for the first time. It is a staged creator read, not a customer review, so keep claims to what the product does and label it as AI.

First impression Relatable Trend-friendly
Generate ads

Plans from $19 a month billed yearly, or $39 month to month.

Watch it made in Krust

Real ads Krust made in formats that fit this guide. Each opens the full example with sound, its beats and what it costs.

More on AI UGC examples.

TikTok
YouTube Shorts
Instagram Reels

Script structure

Every reaction / review ad follows this proven framework

1

Setup — "I keep seeing this everywhere, so let's see"

2

First impression — the discovery moment

3

Deep dive — the product in use and what it does

4

Verdict — recommendation + CTA

Example hook

"Okay, this keeps showing up on my FYP, so let's see what it actually does…"

Ideal for

Food & beverage
Beauty
Fashion
Tech gadgets
Subscription boxes

Why this format works

Reaction content taps into curiosity and FOMO. The "first time trying" angle makes viewers feel like they're discovering the product alongside the presenter.

Create your reaction / review ad now

Paste your product link, pick a template, and Krust writes, casts and renders a Meta-ready 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month; cancel anytime.

Generate ads

Paste your store link

Krust reads your product page and turns it into finished UGC video ads. Pick a template and most ads are ready in about 6 minutes.

Plans from $19 a month billed yearly, or $39 month to month.