Honest Review ad template
Honest Review is a 20-second review a creator gives their own followers: the two things that are actually good, one small gripe, who it is for and who should skip it, and the verdict in a line. One person, one unbroken video from two chained takes, a title pinned at the top and captions below. The presenter never holds the product, so it fits apps, tools and services as well as physical products.
Generate adsPlans from $19 a month billed yearly, or $39 month to month. See pricing.
What happens, beat by beat
The set-up and the good0–10 s
Opens on "Okay, my honest review of [product], because a few of you asked." then the two things that are actually good, as plain facts from your product page in the presenter's own words.
The gripe and the verdict10–20 s
One small, real gripe (packaging, price or a habit you have to build, never a safety or efficacy doubt and never an invented fact), who it is for and who should skip it, then the verdict in one line.
Who is on camera, and why
One AI presenter, cast for your audience on every run: Krust matches the person on camera to the buyer the ad is for, the same gender and age range, so a 50-year-old buyer sees a peer and not a 22-year-old. The example's presenter is a woman of about 60 with short grey hair, at a home desk. The presenter is generated, not a real customer, so the ad should carry the AI label TikTok and Meta ask for.
Settings you can pick
The format comes in 4 settings in the app, each its own template with the same beats. Pick the one that fits where your buyer would really film:
- bedroom, selfie
- home desk
- kitchen
- living room couch, hand-held
Length, credits and layers
- Length
- 20 seconds in the example
- Credits per ad
- 21 credits, about $4 on Starter billed yearly, $8 month to month
- On screen
- A title pinned at the top, small captions under the face and the presenter's own voice.
- Export
- 9:16 vertical video for TikTok, Reels, Shorts and Meta, in any of 18 ad languages
Who it suits
Best for anything someone uses and has an opinion about: apps, tools, services, routines, supplements and skincare. The product is talked about, never held. For a longer ad, put your own demo or product shots after it in the editor.
Why it works
The gripe is what makes it work. A review with no downside reads as an ad, and viewers scroll past it. One honest limitation, said plainly, makes the two good points believable. The example above is a review of Krust itself, and its gripe is a real one: you still review each version before you post it.
Two example hooks
"Okay, my honest review of Krust AI." (the example above)
"Okay, my honest review of [product], because a few of you asked. Two things are actually good."
Krust writes the real lines for your product from your product page, in the audience's words. You can read and edit the script before any credits are spent.
Make your own Honest Review ad
Paste your store or product link, pick this template, and Krust writes the script, casts the presenter and renders a 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month.
Generate adsMore formats made in Krust
Every one has a real example. See them all on AI UGC examples or browse all templates.
