By Juras Šulcas · Updated 1 Oct 2026 · We make Krust
Arcads earned its reputation: a library of 1,000+ AI actors, an agent that turns a product page into edited ads, and a workflow agencies like. Most people land on this page because of the price. Arcads publishes no pricing page; reviews put it at about $110 a month for 10 videos, and its 3-day trial needs a saved card.
We compared five tools people switch to. Each entry lists pricing from the tool's own site (sources at the bottom of the list), who it fits and the trade-off you accept, and there's a section on where Arcads is still the better pick.
Already narrowed it to Krust or Arcads? See the Krust vs Arcads head-to-head.
Only here for the price? Arcads pricing, plan by plan.
$39/mo, or $19/mo billed yearly
Best for: Ecommerce and DTC brands testing ad creative weekly
Arcads is built around its actor library. Krust starts from your store: it finds the buyers and reasons to buy, writes a script for each, casts a presenter from that audience and uses your product photos as the reference. You pick the format from 100 templates in 68 formats. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Starter costs about a third of what reviews quote for Arcads, and every plan has a 14-day money-back guarantee. We make Krust, so weigh the #1 spot accordingly.
Scripts written from your store, for each buyer
100 templates in 68 formats
Yearly plans at half the monthly price
14-day money-back, no questions asked
Ads only: no training or corporate video features
A smaller presenter pool (100+) than Arcads' 1,000+ actors
No free plan or trial
Starter $39/mo (100 credits), Pro $99/mo (300 to 5,000 credits), up to 50% off yearly
Best for: A like-for-like Arcads-style generator at a lower price
The closest like-for-like Arcads substitute: AI actors (up to 1,500 on Pro), Batch Mode for variations and, on Pro, Ad Clone to remake an ad from its URL, for about a third of what reviews quote for Arcads. It has a free plan to try it. The trade-off is in the fine print: payments are final and non-refundable.
Free plan: 10 credits a month
Batch Mode, plus Ad Clone on Pro
Payments are final and non-refundable
Free plan; Creator $29/mo ($24 billed yearly), Pro $49, Business $149
Best for: Teams that want one avatar tool for many kinds of video
An AI avatar platform with 1,100+ UGC-style avatars, a free plan of 3 videos a month and a hosted MCP server. A good pick if you want one avatar tool for more than ads.
Free plan: 3 videos a month
1,100+ UGC-style avatars
From $59/mo (Startup)
Best for: Simple AI UGC videos on a mid-range budget
A straightforward AI UGC generator: write a script or use its unlimited AI scripts, pick from 1,000+ AI creators, generate. It costs about half of what reviews quote for Arcads and starts at $1. Refunds are full only within 3 business days, then 50% if you used under half your credits.
1,000+ AI creators and unlimited AI scripts
$1 to start, up to 10 videos in parallel
Full refund only within 3 business days
Starter $19/mo, or $12/mo billed yearly
Best for: Brands that already have creator footage and want it edited
Submagic started as an editor: it turns raw footage into captioned shorts. It makes this list for brands that already have creator footage and need it edited rather than generated. For ads it now also offers over 120 AI actors. There's a free trial of 3 short videos with no card, and no refunds.
Free trial, no credit card
Captions and edits on footage you already have
No refunds
Checked 30 Sep 2026 · Sources: eesel.ai/blog/arcads-ai-pricing, intercom.help/arcads/en/articles/13264397-arcad…, arcads.ai, agent.arcads.ai, intercom.help/arcads/en/articles/13725589-how-a…, creatify.ai/pricing, help.creatify.ai/en/articles/9945976-refund-pol…, creatify.ai/features/url-to-video, creatify.ai/features/batch-mode, intercom.help/creatify/en/articles/9945986-free…, heygen.com/pricing, heygen.com/avatars/ugc, heygen.com/model-context-protocol, makeugc.ai/pricing, makeugc.ai/refund-policy, makeugc.ai, makeugc.ai/docs/api/v1/mcp, submagic.co/pricing, care.submagic.co/en/article/does-submagic-have-…, submagic.co/terms-of-use, submagic.co/solutions/advertising, submagic.co. Krust figures come from our own plans. Plans change, so check their sites too.
| Krust | Arcads | MakeUGC | Higgsfield | |
|---|---|---|---|---|
| Who writes the script | Written for each buyer and reason to buy found in your store | You write it, or its agent drafts hooks and scripts | You write it, or use its unlimited AI scripts | Its Marketing Studio writes the script from your product link |
| Who's on camera | Someone from your audience, cast automatically (100+ presenters) | You pick from 1,000+ AI actors, or create your own avatar | You pick from 1,000+ AI creators | You pick from 40+ avatars, or generate one from a text prompt |
| Price | Starter from $19 a month billed yearly, or $39 month to month; Pro from $49/mo billed yearly ($99 monthly) | No public pricing page; about $110/mo for 10 videos, per reviews | From $59/mo (Startup) | Starter $19/mo billed yearly, 270 credits (shown in EUR in the EU) |
| Cost per ad | A typical ad about $6 on Starter billed yearly, $12 monthly | About $11 per talking-actor video up to a minute: 800 of Starter's 8,000 credits, at the $110 reviews report | Credits per video depend on the model, length and resolution; Startup has 500 a month | Depends on the model: about 12 credits per 5 s for Seedance 2.0 Fast at 720p, 22 for Seedance 2.0 at 720p (Starter has 270 a month) |
| Free plan or trial | No free plan or trial; signing up is free, and every plan has a 14-day money-back guarantee | 3-day free trial with a saved card; it turns into the Starter plan unless you cancel | "Start for $1", then the monthly plan | 50 credits for signing up with a business email |
| Refund terms | 14-day money-back, no questions asked | Refund only if no credits were used (within 30 days), plus a one-time 24-hour change of mind | Full refund within 3 business days; 50% if under half the credits were used; a refund cancels the account | 7 days, only if no credits were used, minus a fee of up to 6% |
| Start from a product link | Paste your store link; Krust reads your products and works out who buys them | Its agent works from your product website and assets | See their site | Paste a product URL, pick a format, get a finished ad |
| Use it from an AI assistant | Krust MCP server, for Claude and other AI assistants | Arcads MCP for Claude | MakeUGC MCP for Claude | Higgsfield MCP and skills |
Checked 30 Sep 2026 · Sources: agent.arcads.ai, arcads.ai, eesel.ai/blog/arcads-ai-pricing, intercom.help/arcads/en/articles/13725589-how-a…, intercom.help/arcads/en/articles/13264397-arcad…, setup.arcads.ai, makeugc.ai/pricing, makeugc.ai/refund-policy, makeugc.ai/docs/api/v1/mcp, higgsfield.ai/ai-ad-generator, higgsfield.ai/pricing, higgsfield.ai/auth/sign-up, higgsfield.ai/terms-of-use-agreement, higgsfield.ai/mcp. Krust figures come from our own plans. Plans change, so check their sites too.
An honest alternatives page has to say it: sometimes the answer is to stay.
A big actor library: 1,000+ AI actors, or an avatar of yourself.
Agency budgets: if about $110 a month is a rounding error and you value actor variety above format range or price, Arcads is a defensible pick.
An agent that does the edit: it writes the script, picks the actor, adds subtitles and delivers a finished ad. Translation into 30+ languages.
Checked 30 Sep 2026 · Sources: arcads.ai, agent.arcads.ai, eesel.ai/blog/arcads-ai-pricing, setup.arcads.ai, arcads.ai/pricing, intercom.help/arcads/en/articles/13230774-how-t…, wireflow.ai/blog/arcads-pricing, intercom.help/arcads/en/articles/13725589-how-a…. Krust figures come from our own plans. Plans change, so check their sites too.
For ecommerce brands running paid social, we'd pick Krust (we make it, so weigh that): it writes the script from your store, casts a presenter from your audience and has 100 templates in 68 formats. Starter is $39 a month ($19 billed yearly), against the about $110 a month reviews quote for Arcads. Creatify is the closest like-for-like substitute at $39 a month, with a free plan.
Arcads itself has a 3-day free trial with a saved card. Among the alternatives, Creatify has a free plan (10 credits a month), HeyGen a free plan (3 videos a month), MakeUGC starts at $1, and Submagic has a free trial with no card, though it mainly edits footage you already have. Krust has no free plan or trial; it has a 14-day money-back guarantee instead, from $19 a month billed yearly, or $39 month to month.
This page ranks five different tools people switch to from Arcads. If you've already narrowed it down to Krust or Arcads specifically, the Krust vs Arcads head-to-head compares the two row by row: pricing, trials and refunds, who writes the script and who's on camera.
If you're an agency that values a big roster of AI actors, it can be. Per ad it's closer than the monthly price suggests: Starter's 8,000 credits cover ten talking-actor minutes (800 credits each), so a video up to a minute is about $11, against about $6–12 for a typical Krust ad on Starter. Our Arcads pricing page works through the plans, the credit costs and the refund terms.
Starter is from $19 a month billed yearly, or $39 month to month: every template, realistic AI presenters, unlimited downloads. Cancel anytime, 14-day money-back guarantee.
5 Higgsfield alternatives for UGC ads: sourced prices, cost per ad, MCP support, and where Higgsfield still wins.
Learn moreThe HeyGen alternative built around your store link and your buyers.
Learn moreThe MakeUGC alternative that writes the ad from your store and casts it from your audience.
Learn moreThe Creatify alternative with a 14-day money-back guarantee.
Learn moreWhat Arcads publishes, what reviews report, and what one ad works out at.
Learn moreAll alternatives pages · The 10 best AI UGC tools · The complete AI UGC guide
Krust reads your product page and turns it into finished UGC video ads. Pick a template and most ads are ready in about 6 minutes.
Plans from $19 a month billed yearly, or $39 month to month.