HeyGen Alternative

The best HeyGen alternative
for AI UGC video ads

The HeyGen alternative built around your store link and your buyers.

Starter from $19/mo billed yearly · 14-day money-back · Most ads ready in about 6 minutes

Why brands switch from HeyGen to Krust

HeyGen makes AI avatar videos for many uses, with 1,100+ UGC-style avatars and a free plan. If what you need is UGC-style ads for TikTok, Reels and Meta, Krust is built for that one job: it reads your store, writes the script for each buyer and casts a presenter from your audience.

Writing a script for every ad and every audience takes hours

Krust reads your store and writes the script for each buyer and reason to buy.

Picking the right face for each audience is guesswork

Krust casts a presenter from the audience you sell to, automatically.

You want to test many ad formats, not just one

Krust has 100 templates in 68 formats: street interviews, podcast clips, unboxings, animated explainers and more.

You want to know what an ad costs before you make it

Every Krust ad shows its credit price before you confirm. A typical ad is about $6 on Starter billed yearly.

Krust vs HeyGen

Krust
HeyGen
Who's on camera
Someone from your audience, cast automatically (100+ presenters)
You pick from 1,100+ UGC avatars
Price
Starter from $19 a month billed yearly, or $39 month to month; Pro from $49/mo billed yearly ($99 monthly)
Free plan; Creator $29/mo ($24 billed yearly), Pro $49, Business $149
Cost per ad
A typical ad about $6 on Starter billed yearly, $12 monthly
Credits per video depend on the model and length; Creator has 600 a month
Free plan or trial
No free plan or trial; signing up is free, and every plan has a 14-day money-back guarantee
Free plan: up to 3 videos a month, no credit card
Use it from an AI assistant
Krust MCP server, for Claude and other AI assistants
Hosted MCP server

Checked 30 Sep 2026 · Sources: heygen.com/avatars/ugc, heygen.com/pricing, heygen.com/model-context-protocol. Krust figures come from our own plans. Plans change, so check their sites too.

Everything you get with Krust

UGC-style presenters cast from your own audience

100 templates in 68 formats, built for social ads

Ads written and voiced in 18 languages

Captions, TikTok comment replies, money-back and review badges as native on-screen layers

Most ads ready in about 6 minutes after you pick a template

14-day money-back, no questions asked

Ready to leave HeyGen behind?

Paste your store link and Krust writes, casts and renders the ad.

Starter from $19 a month billed yearly, or $39 month to month. 14-day money-back guarantee.

Generate ads

Paste your store link

Krust reads your product page and turns it into finished UGC video ads. Pick a template and most ads are ready in about 6 minutes.

Plans from $19 a month billed yearly, or $39 month to month.