Simulate the viral street interview format. Krust generates both the interviewer and the respondent from one product input, creating social-first ads that feel like organic content, not commercials.
Plans from $19 a month billed yearly, or $39 month to month.
Street interview ads are short vertical videos staged as vox-pop interviews: an interviewer stops people on the street, asks a hook question, and one answer pivots naturally into the product. The format works because it looks like unscripted opinion, so viewers tend to watch it as content rather than skip it as advertising. Made with AI, it is staged, so label it as AI-generated.
New to AI-generated ad formats? Start with the complete AI UGC guide.
Interviewer: What do you guys drink when the afternoon slump hits?
Interviewer: Try this one. Natural nootropics, and it actually tastes like raspberry mint.
Interviewer: Better than you thought, right?
Respondent: Mm-hmm.
Interviewer: No jitters.
Most AI street interview videos are made for laughs. Krust makes the ad version: paste your product link, pick the street interview template, and Krust reads your store, writes the hook question and the lines from what your product page says, and renders a vertical 9:16 vox-pop. You can read and edit the script before any credits are spent. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25.
The interviewer and the people they stop are AI presenters, cast from the audience you pick: the same age range and gender as the buyer the ad is for. They are not real customers, so the honest version keeps the answers to facts about your product, invents no results, and is labelled as AI-generated. TikTok has an AI-generated content label, with a toggle for it in Ads Manager, and Meta shows "AI info" on content made with AI.
Every street interview ad follows this proven framework
Hook question — an attention-grabbing prompt the interviewer asks on the street ("What's the one product you can't live without?")
Authentic-sounding answers — 2-3 quick respondent takes with natural hesitations, not polished ad copy
Product pivot — one respondent lands on your product and gets specific about why
Payoff + CTA — a surprising or funny closing beat, then where to get it
"What's the one skincare product you'd actually miss if it disappeared tomorrow?"
A real street interview shoot needs a host, a camera operator, location releases, and hours of vox-pop footage to cut down to 30 usable seconds. Krust is an AI that creates UGC street interview and podcast style ads from a single product input instead: paste your product URL, pick the street interview template, and it generates the whole two-sided exchange.
Krust casts an AI presenter as the host — mic in hand, outdoor street setting, handheld framing — and gives them your hook question. The delivery is casual vox-pop energy, not news-anchor polish.
Separate AI presenters play the people being stopped; in the example above, two of them taste the drink on camera. When the script gives them lines, the answers are written to sound like real answers, with hesitations and small details, because a respondent who speaks in marketing copy kills the format.
The script engine brings your product into the exchange, keeps the claim concrete (what it is, what it costs, one fact from your store), and closes with a payoff beat and CTA. You get a Meta-ready 9:16 export with captions baked in.
Three worked examples of how the format plays out for different products — use them as-is or let Krust write yours from your product URL.
DTC skincare serum
Interviewer: “What's the one skincare product you actually can't live without?”
Respondent 1: “Honestly? Sunscreen. Boring answer, I know.”
Respondent 2: “Oh that's easy — this serum I found on TikTok. Hang on, it's literally in my bag.”
Interviewer: “You carry it with you?”
Respondent 2: “It's one step, it goes on under sunscreen, and it's like thirty bucks. That's it, that's the whole routine.”
Why it works: The first respondent gives a throwaway answer on purpose — it makes the second answer land as genuine enthusiasm instead of a setup.
Better-for-you energy drink
Interviewer: “We're making strangers rate this drink. Zero to ten, be honest.”
Respondent 1: “Wait, that's actually good. What is that, like a seven? Eight?”
Respondent 2: “What's in it? Because normal energy drinks make me feel horrible and this just tastes like juice.”
Interviewer: “Fifty calories, no crash. Would you buy it?”
Respondent 2: “Where? Like right now?”
Why it works: Rating challenges give the interviewer a reason to exist — the question isn't about the brand, so the product reveal feels earned.
Budgeting app
Interviewer: “Quick question — do you actually know what you spent last month?”
Respondent 1: “Absolutely not. Next question.”
Respondent 2: “I do, actually — but only because my app yells at me. It sorts everything automatically, I just look at one number.”
Interviewer: “One number?”
Respondent 2: “One number. Took me five minutes to set up, and now I actually know where it goes.”
Why it works: The "guilty" first answer is the relatability hook — most viewers are Respondent 1, and the ad shows them how to become Respondent 2.
The hook question does most of the work. It has to be answerable by a stranger in one breath, slightly provocative, and adjacent to your product — never about it. Proven patterns:
"What's the one product you can't live without?"
the classic; works for almost any category
"Rate this out of 10, be brutally honest"
taste-test / try-on variant for food, beverage, and beauty
"How much do you think this costs?"
price-anchoring variant; great when your product undercuts expectations
"What's something you bought this year that was actually worth it?"
purchase-justification angle for higher AOV products
"Guys vs girls: who spends more on X?"
debate-bait variant that farms comments
"Do you actually know what you spent last month?"
guilty-conscience angle for apps and services
The example above comes from Krust's Street Interview Vox-Pop template. Here is what it films, beat by beat, and what it costs.
The interviewer stops people on the street with a question about the category, one the viewer answers in their head.
The product comes out and the people stopped try it on camera. Their reactions carry the middle of the ad.
A quick closing line that lands on the product.
AI presenters cast from your audience: an interviewer and the people they stop, all peers of the buyer (the template is built for audiences of about 16 to 35). In the example, one interviewer and two respondents taste a canned drink. All three are generated, not real passers-by.
One setting, the one in the example. The script and the people change on every run.
See every format with a real example on the AI UGC examples page, or check pricing.
Street interviews work because they open with a question, not a pitch. A talking-head ad announces itself as an ad in the first frame; a street interview opens with a question the viewer instinctively answers in their own head, which buys the crucial first three seconds. The multi-person dynamic then adds variety: every cut to a new face is a small pattern interrupt that resets attention.
Made with AI, the people on camera are presenters, not customers, so the honest version is a product read inside an entertaining format: real facts from your store, said in a casual voice, and labelled as AI-generated where the platform asks. What carries it is delivery. A respondent who talks like a person, with a pause or a small detail, lands; one who recites ad copy breaks the format.
It pairs naturally with the podcast-style format: street interviews win top-of-funnel reach and shares, while podcast-style clips carry authority for consideration. Brands running both from the same product input can test which framing their audience trusts — see the podcast-style template below for the sit-down variant.
Want the sit-down variant? See the podcast-style ad template — or check Krust pricing to run both from one plan.
A short vertical video ad staged as a vox-pop: an interviewer asks strangers a hook question on the street, and one answer pivots into the product. It mimics the viral man-on-the-street format that dominates TikTok, so it gets watched like content rather than skipped like an ad.
Yes, that's what Krust's street interview template does. It casts separate AI presenters as the interviewer and the respondents, writes the exchange from your product URL, and renders it as one 9:16 video with captions. The example on this page has one interviewer and two respondents. Krust generates podcast-style ads the same way, so one tool covers the ai-generated ugc street interview and podcast style ad formats end to end. Label the result as AI-generated content when you run it.
Both are worth testing. The question-first opening gives the viewer a reason to stay before the product appears, so test it against your talking-head ads. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. That leaves room to test several hook questions per product instead of betting on one.
Starter $39/month, or $19/month billed yearly, with 100 credits a month, which is about 3 typical ads. Pro from $99/month, or $49/month billed yearly, with 300 credits (tiers up to 5,000). A real street interview shoot (host, camera operator, location, editing) typically runs hundreds of dollars per finished video. See the pricing page for full details.
Paste your product link, pick a template, and Krust writes, casts and renders a Meta-ready 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month; cancel anytime.
Generate adsCreator-style product reads: one AI presenter talks to camera about your product, using what your store actually says about it. They are not customer testimonials, so label them as AI content where TikTok and Meta ask.
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View templateLet AI presenters showcase your product in action. From unboxing to feature walkthroughs, create demo content that educates and converts.
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View templateCreate stunning skincare and beauty ads with AI presenters who demonstrate routines, show your products up close, and make them irresistible.
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View templateKrust reads your product page and turns it into finished UGC video ads. Pick a template and most ads are ready in about 6 minutes.
Plans from $19 a month billed yearly, or $39 month to month.