Simulate the viral street interview format. Krust generates both the interviewer and the respondent from one product input, creating social-first ads that feel like organic content, not commercials.
Street interview ads are short vertical videos staged as vox-pop interviews: an interviewer stops "strangers" on the street, asks a hook question, and one answer pivots naturally into the product. The format converts because it borrows the credibility of unscripted opinion — viewers process it as content, not advertising, so watch time and shares stay high.
New to AI-generated ad formats? Start with the complete AI UGC guide.
Every street interview ad follows this proven framework
Hook question — an attention-grabbing prompt the interviewer asks on the street ("What's the one product you can't live without?")
Authentic-sounding answers — 2-3 quick respondent takes with natural hesitations, not polished ad copy
Product pivot — one respondent lands on your product and gets specific about why
Payoff + CTA — a surprising or funny closing beat, then where to get it
"We asked 100 people what skincare product they can't live without — the #1 answer will surprise you…"
A real street interview shoot needs a host, a camera operator, location releases, and hours of vox-pop footage to cut down to 30 usable seconds. Krust is an AI that creates UGC street interview and podcast style ads from a single product input instead: paste your product URL, pick the street interview template, and it generates the whole two-sided exchange.
Krust casts an AI presenter as the host — mic in hand, outdoor street setting, handheld framing — and gives them your hook question. The delivery is casual vox-pop energy, not news-anchor polish.
Separate AI actors play the people being stopped. Their answers are written to sound like real answers — hesitations, half-laughs, specific little details — because a respondent who speaks in marketing copy kills the format instantly.
The script engine places your product in one respondent's answer, keeps the claim concrete ("I use it every morning, it's like $30"), and closes with a payoff beat and CTA. You get a Meta-ready 9:16 export with captions baked in.
Three worked examples of how the format plays out for different products — use them as-is or let Krust write yours from your product URL.
DTC skincare serum
Interviewer: “What's the one skincare product you actually can't live without?”
Respondent 1: “Honestly? Sunscreen. Boring answer, I know.”
Respondent 2: “Oh that's easy — this serum I found on TikTok. Hang on, it's literally in my bag.”
Interviewer: “You carry it with you?”
Respondent 2: “Two months in and my texture is completely different. It's like thirty bucks. That's it, that's the whole routine.”
Why it works: The first respondent gives a throwaway answer on purpose — it makes the second answer land as genuine enthusiasm instead of a setup.
Better-for-you energy drink
Interviewer: “We're making strangers rate this drink. Zero to ten, be honest.”
Respondent 1: “Wait, that's actually good. What is that, like a seven? Eight?”
Respondent 2: “What's in it? Because normal energy drinks make me feel horrible and this just tastes like juice.”
Interviewer: “Fifty calories, no crash. Would you buy it?”
Respondent 2: “Where? Like right now?”
Why it works: Rating challenges give the interviewer a reason to exist — the question isn't about the brand, so the product reveal feels earned.
Budgeting app
Interviewer: “Quick question — do you actually know what you spent last month?”
Respondent 1: “Absolutely not. Next question.”
Respondent 2: “I do, actually — but only because my app yells at me. It sorts everything automatically, I just look at one number.”
Interviewer: “One number?”
Respondent 2: “One number. Took me five minutes to set up and I've saved like $200 a month since.”
Why it works: The "guilty" first answer is the relatability hook — most viewers are Respondent 1, and the ad shows them how to become Respondent 2.
The hook question does most of the work. It has to be answerable by a stranger in one breath, slightly provocative, and adjacent to your product — never about it. Proven patterns:
"What's the one product you can't live without?"
the classic; works for almost any category
"Rate this out of 10, be brutally honest"
taste-test / try-on variant for food, beverage, and beauty
"How much do you think this costs?"
price-anchoring variant; great when your product undercuts expectations
"What's something you bought this year that was actually worth it?"
purchase-justification angle for higher AOV products
"Guys vs girls: who spends more on X?"
debate-bait variant that farms comments
"Do you actually know what you spent last month?"
guilty-conscience angle for apps and services
Street interviews convert because they smuggle a testimonial inside entertainment. A talking-head ad announces itself as an ad in the first frame; a street interview opens with a question the viewer instinctively answers in their own head, which buys the crucial first three seconds. The multi-person dynamic then adds variety — every cut to a new face is a mini pattern interrupt that resets attention.
The format also manufactures social proof structurally. When "random strangers" independently mention a product, viewers read it as consensus, not claim — the same mechanism that makes person-on-the-street segments compelling on TV. That's why the respondent's delivery matters more than the interviewer's: one authentic-sounding answer outperforms three polished ones.
It pairs naturally with the podcast-style format: street interviews win top-of-funnel reach and shares, while podcast-style clips carry authority for consideration. Brands running both from the same product input can test which framing their audience trusts — see the podcast-style template below for the sit-down variant.
Want the sit-down variant? See the podcast-style ad template — or check Krust pricing to run both from one plan.
A short vertical video ad staged as a vox-pop: an interviewer asks strangers a hook question on the street, and one answer pivots into the product. It mimics the viral man-on-the-street format that dominates TikTok, so it gets watched like content rather than skipped like an ad.
Yes — that's exactly what Krust's street interview template does. It casts separate AI actors as host and respondents, writes the two-sided exchange from your product URL, and renders it as one continuous 9:16 video with captions. Krust generates podcast-style ads the same way, so one tool covers the ai-generated ugc street interview and podcast style ad formats end to end.
Both. Organically the format is one of TikTok's most-shared. As paid creative, the question-first opening typically holds attention longer than a direct pitch — worth A/B testing against your talking-head ads. Because Krust generates variations in minutes, you can test several hook questions per product instead of betting on one.
Krust is $30 for your first month, then $70/month — the monthly bundle includes 20 finished ads with voiceover and subtitles. A real street interview shoot (host, camera operator, location, editing) typically runs hundreds of dollars per finished video. See the pricing page for full details.
Add your product, pick a template, ship a Meta-ready ad in 2 minutes. $30 for your first month, then $70/month — cancel anytime.
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