Ad Format Template

Problem-Solution Story Ads

The classic direct-response framework brought to life with AI presenters. Paint a vivid problem, then present your product as the perfect solution.

Direct response Classic framework Pain point first
Generate ads

Plans from $19 a month billed yearly, or $39 month to month.

Facebook
Instagram Reels
TikTok
YouTube Shorts

Script structure

Every problem-solution ad follows this proven framework

1

Problem — agitate the pain point

2

Failed solutions — "I tried everything…"

3

Discovery — introduce the product

4

Result + CTA — show the payoff

Example hook

"If you're still dealing with [problem], you need to hear this…"

Ideal for

Any product
Health & wellness
Productivity tools
Home solutions

Why this format works

Problem-solution is one of the oldest frameworks in direct response. It names a pain the viewer already has and positions your product as the answer.

Create your problem-solution ad now

Paste your product link, pick a template, and Krust writes, casts and renders a Meta-ready 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month; cancel anytime.

Generate ads

Paste your store link

Krust reads your product page and turns it into finished UGC video ads. Pick a template and most ads are ready in about 6 minutes.

Plans from $19 a month billed yearly, or $39 month to month.