Ad Format Template

Problem-Solution Story Ads

The classic direct-response framework brought to life with AI presenters. Paint a vivid problem, then present your product as the perfect solution.

Direct response Classic framework High-converting
Use this template — $19
Facebook
Instagram Reels
TikTok
YouTube Shorts

Script structure

Every problem-solution ad follows this proven framework

1

Problem — agitate the pain point

2

Failed solutions — "I tried everything…"

3

Discovery — introduce the product

4

Result + CTA — show the payoff

Example hook

"If you're still dealing with [problem], you need to hear this…"

Ideal for

Any product
Health & wellness
Productivity tools
Home solutions

Why this format works

Problem-solution is the most proven ad framework in direct response. It creates emotional resonance and positions your product as the inevitable answer.

Create your problem-solution ad now

Add your product, pick a template, ship a Meta-ready ad in 2 minutes. $19 for 7 days, then $49/month — cancel anytime.

Try Krust for $19

Create ads for every platform

TikTok AdsInstagram Reels AdsYouTube Shorts AdsFacebook Ads

Ads by product type

SupplementsSkincareFashionFitnessFood & BeverageTech GadgetsPet ProductsHome Decor

Learn about UGC & ads

What is UGC?AI UGC ExplainedAd FatigueVideo Ad Formats

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