Ad Format Template

Podcast-Style Talking Head Ads

Create ads that look like a clip from a podcast. AI presenters deliver your message in a conversational, authoritative format that feels native to social feeds.

Authority Conversational Native-feel
Generate ads

Plans from $19 a month billed yearly, or $39 month to month.

What are podcast-style ads?

Podcast-style ads are short vertical videos staged like a clip from a podcast: a host at a broadcast mic in a home studio, sometimes a guest, making one point in a conversational voice that lands on the product. Viewers tend to watch them as content rather than skip them as a commercial. Made with AI, the host and guest are AI presenters, so label the ad as AI-generated.

New to AI-generated ad formats? Start with the complete AI UGC guide.

Made in Krust with AI presenters: a podcast host and guest for a creatine pouch. Both people are AI-generated. 30 seconds, no burned-in captions; the script is below.
Read the script

Host: When I take creatine… the chances I finish a strength session with something left in the tank? A hundred percent.

Guest: Wait, so it's not just… genetics? I thought some people are just stronger and that's that.

Host: I refuse to accept that. Dragging through your second set isn't just… how you're built. It's not.

Host: This isn't magic powder talk. It's pure micronized creatine. It helps your performance in short, high-intensity bursts. That's it.

TikTok
YouTube Shorts
Instagram Reels
Facebook

Script structure

Every podcast-style ad follows this proven framework

1

Hot take — bold, slightly controversial opener

2

Context — "here's what most people don't know"

3

Insight — value-packed explanation

4

Soft CTA — "link in bio if you want to try it"

Example hook

"Nobody's talking about this, but this tool is literally replacing entire marketing teams…"

How the podcast two-shot template is built

The example above comes from Krust's Podcast Two-Shot template. Here is what it films, beat by beat, and what it costs.

1

The point0–6 s

The host states the point the ad makes.

2

The pushback6–11 s

The guest reacts and doubts it.

3

The refusal11–20 s

The host refuses the easy explanation.

4

How it works20–30 s

The host explains how the product works, in plain words.

Who is on camera

Two AI presenters, the host and the guest, cast for your audience (the template is built for buyers of about 35 to 65). In the example both are women, the host in glasses and a knit cardigan. Both are generated.

Settings

One setting, the one in the example. The script and the people change on every run.

Length, credits and layers

Length
30 seconds in the example
Credits per ad
63 credits, about $12 on Starter billed yearly, $25 month to month
On screen
The two voices and the studio sound. The example on this page has no burned-in captions; captions can be switched on in the editor.
Export
9:16 vertical video for TikTok, Reels, Shorts and Meta, in any of 18 ad languages

See every format with a real example on the AI UGC examples page, or check pricing.

Ideal for

SaaS
Finance apps
Education
B2B products
Info products

Why this format works

Podcast clips feel like organic content, not ads. The authority-driven format builds trust while the casual delivery avoids triggering ad aversion.

Create your podcast-style ad now

Paste your product link, pick a template, and Krust writes, casts and renders a Meta-ready 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month; cancel anytime.

Generate ads

Paste your store link

Krust reads your product page and turns it into finished UGC video ads. Pick a template and most ads are ready in about 6 minutes.

Plans from $19 a month billed yearly, or $39 month to month.