Storytime ad template
Storytime is a 30-second ad where one person talks to their own phone camera as one unbroken video and tells a small, true-feeling story: the frustrating or embarrassing moment, what they tried first, how they came across the product and what is different now. Krust films it as three chained takes, each starting on the last frame of the one before, so it plays as a single shot. A title is pinned at the top, small captions sit below and nothing is in their hands, so it works for an app or a service as well as a physical product.
Generate adsPlans from $19 a month billed yearly, or $39 month to month. See pricing.
What happens, beat by beat
The moment0–10 s
Opens on "Okay, storytime." and a specific scene from the presenter's life that the buyer's worry produces: where they were, what happened, what they thought. No product yet.
The turn10–20 s
What they tried that did not work, one thing said plainly, then how they came across the product (a friend, a late-night search, a sister) and the first thing they noticed using it, taken from your product facts.
The after20–30 s
What is different now, in a scene that mirrors the opening one. One honest caveat or small joke at their own expense, then a five-to-seven word sign-off that names the product.
Who is on camera, and why
One AI presenter, cast for your audience on every run: Krust matches the person on camera to the buyer the ad is for, the same gender and age range, so a 50-year-old buyer sees a peer and not a 22-year-old. In the example she is a woman in her late twenties sitting in a parked car, the phone propped on the dashboard. The presenter is generated, not a real customer, so the ad should carry the AI label TikTok and Meta ask for.
Settings you can pick
The format comes in 7 settings in the app, each its own template with the same beats. Pick the one that fits where your buyer would really film:
- home desk
- shop or salon, selfie
- living room couch, selfie
- outdoors, nature, selfie
- car, selfie
- bedroom, hand-held
- parked car
Length, credits and layers
- Length
- 30 seconds in the example
- Credits per ad
- 31 credits, about $6 on Starter billed yearly, $12 month to month
- On screen
- A title pinned at the top, small captions under the face and the presenter's own voice.
- Export
- 9:16 vertical video for TikTok, Reels, Shorts and Meta, in any of 18 ad languages
Who it suits
Best for anything someone uses and has an opinion about: apps, tools, services, routines, supplements and skincare. The product is talked about, never held. For a longer ad, put your own demo or product shots after it in the editor.
Why it works
A story opening promises a payoff, so viewers stay for the turn. The script rules keep it honest: the writer may only use facts from your product page, never a number, duration or result your page does not give, and no marketing words like "game-changer" or "effortless". Every run writes a new story for your product and the audience you picked, so two brands never get the same script.
Two example hooks
"Okay, storytime. I was prepping for a client presentation last month and I'd had three coffees by noon." (the example above)
"Okay, storytime. Last week I [the moment your buyer knows], and all I could think was [what went through their head]."
Krust writes the real lines for your product from your product page, in the audience's words. You can read and edit the script before any credits are spent.
Make your own Storytime ad
Paste your store or product link, pick this template, and Krust writes the script, casts the presenter and renders a 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month.
Generate adsMore formats made in Krust
Every one has a real example. See them all on AI UGC examples or browse all templates.
