How I Use It ad template
How I Use It is a 20-second routine read. One person tells their own camera the one job they use the product for and the situation this week that made it urgent, then gives the actual how in two or three steps, what changed and a sign-off. It is filmed as two chained takes that play as one video, with a title pinned at the top and captions below. Nothing is held, so it works for apps and services as well as physical products.
Generate adsPlans from $19 a month billed yearly, or $39 month to month. See pricing.
What happens, beat by beat
The job0–10 s
Two sentences: "This is how I use [product] to [the one job this audience hires it for]." then a specific, dated situation from the presenter's week that makes that job urgent.
The how10–20 s
Straight on: two or three concrete steps in the order the presenter does them, each a plain action from your product facts, one short sentence on what changed, and a sign-off that names the product.
Who is on camera, and why
One AI presenter, cast for your audience on every run: Krust matches the person on camera to the buyer the ad is for, the same gender and age range, so a 50-year-old buyer sees a peer and not a 22-year-old. In the example he is a man of about 40 with wire-rimmed glasses, filming at home. The presenter is generated, not a real customer, so the ad should carry the AI label TikTok and Meta ask for.
Settings you can pick
The format comes in 5 settings in the app, each its own template with the same beats. Pick the one that fits where your buyer would really film:
- outdoors, street, selfie
- living room couch, selfie
- plant room
- home desk
- hallway door, hand-held
Length, credits and layers
- Length
- 20 seconds in the example
- Credits per ad
- 21 credits, about $4 on Starter billed yearly, $8 month to month
- On screen
- A title pinned at the top, small captions under the face and the presenter's own voice.
- Export
- 9:16 vertical video for TikTok, Reels, Shorts and Meta, in any of 18 ad languages
Who it suits
Best for anything someone uses and has an opinion about: apps, tools, services, routines, supplements and skincare. The product is talked about, never held. For a longer ad, put your own demo or product shots after it in the editor.
Why it works
Steps are the most believable thing a creator can say, because the viewer can picture doing them. That is why the format suits products with a routine or a method: a supplement taken each morning, a skincare step, an app with a weekly workflow. Krust writes the steps from your product page, so a product with clear usage instructions gets the strongest version.
Two example hooks
"This is how I use Daily Spoon Creatine Monohydrate to keep my strength training consistent." (the example above)
"This is how I use [product] to [the one job]. Okay, so this week I [the situation that made it urgent]."
Krust writes the real lines for your product from your product page, in the audience's words. You can read and edit the script before any credits are spent.
Make your own How I Use It ad
Paste your store or product link, pick this template, and Krust writes the script, casts the presenter and renders a 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month.
Generate adsMore formats made in Krust
Every one has a real example. See them all on AI UGC examples or browse all templates.
