Things I Wish I Knew ad template
Things I Wish I Knew is a 30-second piece of advice to the presenter's younger self about the whole category: two lessons learned the hard way, then the product as the thing they would have started with. One person talks to their own camera as one unbroken video made of three chained takes, with a title pinned at the top and captions below. Nothing is held, so it works for an app or a service too.
Generate adsPlans from $19 a month billed yearly, or $39 month to month. See pricing.
What happens, beat by beat
Lesson one0–10 s
"Things I wish I knew before [buying, starting or trying the category]." then a genuinely useful lesson about the category that is true whatever brand you buy, and how they learned it.
Lesson two10–20 s
A second lesson about what actually matters when choosing, stated as a general rule first. It is the thing your product facts show it gets right.
The pick20–30 s
"Which is why I ended up with [product]." How it meets the two lessons in plain facts, one thing it does not do, and a short sign-off.
Who is on camera, and why
One AI presenter, cast for your audience on every run: Krust matches the person on camera to the buyer the ad is for, the same gender and age range, so a 50-year-old buyer sees a peer and not a 22-year-old. In the example she is a woman of about 30 at a home desk in front of closet doors. The presenter is generated, not a real customer, so the ad should carry the AI label TikTok and Meta ask for.
Settings you can pick
The format comes in 4 settings in the app, each its own template with the same beats. Pick the one that fits where your buyer would really film:
- bathroom
- hallway door
- bedroom
- living room couch, hand-held
Length, credits and layers
- Length
- 30 seconds in the example
- Credits per ad
- 31 credits, about $6 on Starter billed yearly, $12 month to month
- On screen
- A title pinned at the top, small captions under the face and the presenter's own voice.
- Export
- 9:16 vertical video for TikTok, Reels, Shorts and Meta, in any of 18 ad languages
Who it suits
Best for anything someone uses and has an opinion about: apps, tools, services, routines, supplements and skincare. The product is talked about, never held. For a longer ad, put your own demo or product shots after it in the editor.
Why it works
The format earns trust before it sells: two lessons that help the viewer even if they never buy. The product arrives in the last third as the answer to lesson two, which is why that lesson has to be something your product really does. The line about what it does not do keeps the read honest. The example above is for Krust, and its second lesson is that the tool should read your product.
Two example hooks
"Things I wish I knew before trying AI video ad tools." (the example above)
"Things I wish I knew before [starting the category]. One: [a lesson that is true whatever brand you buy]."
Krust writes the real lines for your product from your product page, in the audience's words. You can read and edit the script before any credits are spent.
Make your own Things I Wish I Knew ad
Paste your store or product link, pick this template, and Krust writes the script, casts the presenter and renders a 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month.
Generate adsMore formats made in Krust
Every one has a real example. See them all on AI UGC examples or browse all templates.
