Comparison

Krust vs HeyGen

Built for UGC ads, not corporate explainers

HeyGen is the market leader in corporate AI avatars — used by sales teams, training departments, and enterprise communications. Krust is purpose-built for one thing: high-performing UGC video ads for DTC and Shopify brands. If you're a marketer running Meta/TikTok ads weekly, the avatars that win on social are casual creator-style, not polished suit-and-tie corporate. Krust ships with 1000+ ad-optimized templates organized by format and product vertical, $19 for 7 days then $49/month — versus HeyGen's entry plan at $29/month that's built around per-minute video credits, not ad workflows.

Feature comparison

Feature
Krust
HeyGen
UGC-style creator actors
9:16 social-ready export
Ad-specific templates
1000+
Industry verticals
12+
Product photo splicing
B-roll generations
Script generation
Translation/dubbing
Pricing model
Flat monthly
Per-minute credits
Free trial
$19 / 7 days
Limited free tier
Starting price
$19 then $49/mo
$29/mo + credits

Why teams choose Krust

1000+ UGC ad templates organized by format (testimonial, before/after, podcast, demo) and vertical

Casual creator-style AI actors that fit TikTok/Reels — not corporate suits

Industry-specific verticals: skincare, supplements, fitness, SaaS, fashion, pets

Built-in Meta-ready 9:16 export with captions — no reformatting after generation

Flat $49/month — no per-minute credit metering once you're past the $19 trial

Product photo upload auto-splices your real product into AI footage

Where HeyGen falls short

Corporate-feel avatars that look out of place on TikTok/Reels feeds

Built for explainers and training videos, not direct-response ads

No ad-specific templates — you build everything from a blank script

Per-minute credit pricing — expensive when you A/B test creative weekly

Feature bloat (translation, voice cloning, screen recording) you don't need for ads

No product-photo splicing for e-commerce workflows

Ready to switch from HeyGen?

Try Krust for $19 — ship your first ad in 2 minutes. Cancel anytime. 14-day money-back guarantee.

Try Krust for $19