Comparison

Krust vs HeyGen

Ad-first, not enterprise-first

HeyGen focuses on enterprise video communication. Krust focuses on one thing: making AI video ads that convert on social media. Less bloat, more results.

Feature comparison

Feature
Krust
HeyGen
UGC-style ads
9:16 social format
Ad templates
Avatar variety
Ad-focused
Corporate
Script generation
Translation/dubbing
Starting price
$35/mo
$29/mo

Why teams choose Krust

Focused entirely on ad performance

UGC-style creators, not polished corporate avatars

Templates designed for scroll-stopping social ads

Simpler pricing — no enterprise upsells

Where HeyGen falls short

Generalist tool — not optimized for ads

Corporate avatars that look out of place on TikTok

Feature bloat with translation, training, etc.

Complex pricing tiers

Ready to switch from HeyGen?

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