Animated template

Claymation Story ad template

Claymation Story is a 32-second stop-motion clay film in four scenes with one narrator: a clay character's everyday struggle, the reason behind it as a clay metaphor, the product as a clay sculpt that keeps the real package's colours, label layout and proportions, and the happier after. Everything is sculpted from colourful modelling clay with visible fingerprints, small handmade sets and warm light, with a slight stop-motion stutter, so it reads as craft rather than as a person who looks almost real.

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Plans from $19 a month billed yearly, or $39 month to month. See pricing.

Made by the Krust team for Daily Spoon Gut Prime, as the example for the Claymation Story template. Animated, no real person on screen. 32 s, 9:16.

What happens, beat by beat

These are the template's beats. The example above was made by the Krust team in the same look, so its cut differs a little.

The struggle0–8 s

A clay character in a tiny clay home, in the everyday struggle your buyer knows. No product yet.

The reason8–16 s

What is going wrong, sculpted as one playful clay metaphor.

The product16–24 s

The product as a clay sculpt of the real package on the clay kitchen table. The character picks it up and uses it the way it is really used.

The after24–32 s

The same character, calmer and brighter, the product beside them on the table.

Who is on camera, and why

No presenter on camera. A clay character carries the story, and one AI narrator voice speaks over all four scenes, written and voiced in the language of the market you pick. Because nobody on screen looks like a real person, there is no likeness question to answer.

Settings you can pick

The look is fixed: this template films in the style you see in the example. The story, the lines and the product change on every run.

Length, credits and layers

Length: 32 seconds in the example
Credits per ad: 68 credits, about $13 on Starter billed yearly, $27 month to month
On screen: One narrator voice over four scenes. Captions can be switched on in the editor.
Export: 9:16 vertical video for TikTok, Reels, Shorts and Meta, in any of 18 ad languages

Who it suits

Physical products with a reason to explain: a supplement, a drink, a cleaning product, a kitchen tool. The clay sculpt follows your packaging photo, so a clear, front-facing product shot gives the best result.

Why it works

Animation buys attention in a feed full of faces, and clay in particular reads as handmade. The four-scene shape is a classic explainer: problem, reason, product, after. The example above was made by the Krust team for Daily Spoon Gut Prime. The template films the same look for your product, with a new story written from your product page on every run.

Good to know

Give Krust a clear, front-facing photo of the package: the clay sculpt copies its colours, label layout and proportions.
The four scenes are eight seconds each, and the narrator's lines are written to land inside them, so the film needs no editing.
The template keeps the product out of the first two scenes and brings it in for the third, used the way it is really used. The team's example above shows the box a scene earlier.
Clay suits a story with a reason behind it, such as an afternoon slump or a stain that will not lift. It suits less well a product whose appeal is how it looks on a person, like clothing.

Two example hooks

Example hook

"Every afternoon, the same thing: [the struggle your buyer knows]."

Example hook

"Here's what's actually going on: [the reason, in one plain sentence]."

Krust writes the real lines for your product from your product page, in the audience's words. You can read and edit the script before any credits are spent.

Make your own Claymation Story ad

Paste your store or product link, pick this template, and Krust writes the script and renders a 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month.

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