Animated template

The Talking Product ad template

The Talking Product is an 8-second ad where the product itself comes to life: two big friendly cartoon eyes and an expressive mouth appear on the real package, it tilts and bounces a little, and it tells the buyer in one cheeky line what it does for them. The setting is a real, softly blurred everyday scene in warm morning light, and the package otherwise stays exactly as it is in your product photo.

Generate ads

Plans from $19 a month billed yearly, or $39 month to month. See pricing.

Made by the Krust team for Brite Blood Orange, as the example for the Talking Product template. Animated, no real person on screen. 8 s, 9:16.

What happens, beat by beat

One shot, one line0–8 s

The package on a counter in warm morning light, eyes and mouth animated onto it, speaking one line to its buyer: what it does for them, in its own voice.

Who is on camera, and why

The product is the presenter: no person is on camera. Its character is fixed in the template and never recast, and its voice is AI-generated in the language of the market you pick. The rest of the label, the colours and the shape stay as they are in your photo.

Settings you can pick

The look is fixed: this template films in the style you see in the example. The story, the lines and the product change on every run.

Length, credits and layers

Length: 8 seconds in the example
Credits per ad: 17 credits, about $3 on Starter billed yearly, $7 month to month
On screen: The product's own voice. Captions can be switched on in the editor.
Export: 9:16 vertical video for TikTok, Reels, Shorts and Meta, in any of 18 ad languages

Who it suits

A product with a recognisable package and a personality to play with: a drink can, a snack, a bottle, a jar, a tube. At eight seconds it suits Stories, quick hook tests and an opener for a longer cut.

Why it works

A talking product is a pattern break: the eye catches the face before the brain files it as an ad. The line has to earn the gimmick, so the writer keeps it to one benefit from your product page, said in the product's voice, and nothing your page does not say. The example above was made by the Krust team for a Brite Blood Orange can.

Good to know

Use a clean photo of the package: the eyes and mouth are animated onto it, and everything else on the label stays as it is.
The whole ad is one shot and one line, so the line carries it. Krust writes it from one benefit on your product page.
Eight seconds is short for a full pitch. It works best as a hook test, a Story or the opener of a longer cut.
The product's voice is generated in the language of the market you pick, like every Krust voice.

Two example hooks

Example hook

"[Product] here. Yes, I can talk. No, I won't [the annoyance your buyer has with the usual option]."

Example hook

"Psst. You, with the [the problem]. I'm the [what the product is] you've been looking for."

Krust writes the real lines for your product from your product page, in the audience's words. You can read and edit the script before any credits are spent.

Make your own Talking Product ad

Paste your store or product link, pick this template, and Krust writes the script and renders a 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month.

Generate ads

Pricing · The product demo ad guide