Paper-Collage Explainer ad template
Paper-Collage Explainer is a cut-paper explainer in four beats of about seven seconds each, with one calm narrator: the problem, why it happens, the product's reveal and the payoff. It is made of torn and hand-cut paper on a warm off-white background, black shapes and one accent colour taken from your product, with the product as a crisp paper cutout that still matches the real package.
Generate adsPlans from $19 a month billed yearly, or $39 month to month. See pricing.
What happens, beat by beat
These are the template's beats. The example above was made by the Krust team in the same look, so its cut differs a little.
The problem0–7 s
The problem moment the buyer knows, as a paper-collage figure in a paper world. No product yet.
Why it happens7–14 s
One simple paper metaphor for the cause. Still no product.
The reveal14–21 s
The product arrives as a crisp paper cutout, centred, the accent colour blooming around it.
The payoff21–28 s
The same figure after, the product beside them, a paper hand reaching for it.
Who is on camera, and why
No presenter: paper figures carry the story and one AI narrator voice explains it, in the language of the market you pick. Nobody on screen is meant to look real.
Settings you can pick
The look is fixed: this template films in the style you see in the example. The story, the lines and the product change on every run.
Length, credits and layers
- Length
- 30 seconds in the example
- Credits per ad
- 59 credits, about $11 on Starter billed yearly, $23 month to month
- On screen
- One narrator voice over four beats. Captions can be switched on in the editor.
- Export
- 9:16 vertical video for TikTok, Reels, Shorts and Meta, in any of 18 ad languages
Who it suits
Products whose problem and reason each fit in one sentence: a drink, a supplement, a household fix, a small gadget. Editorial and calm rather than loud, so it suits brands whose feed already looks considered.
Why it works
Explainer graphics slow the viewer down just enough to follow one idea. Taking the one accent colour from your own packaging ties the whole film to the product before it even appears. In the example above, made by the Krust team for Brite, the accent is the can's red.
Good to know
- The accent colour comes from your product, so a photo with the real packaging colours matters more than a lifestyle shot.
- The template keeps the product out of the first two beats: they set up the problem and its cause, which is what makes the reveal land. The team's example above brings the can in a beat early and shows the real can on paper rather than a cutout.
- There are no people on screen, only paper figures, so there is no casting step and no likeness to think about.
- It suits a calm, considered brand. If your feed is loud and fast, a talking-head format will feel more native.
Two example hooks
"It's 3 p.m. and [the problem moment your buyer knows]."
"Here's why that happens: [the cause, in one plain sentence]."
Krust writes the real lines for your product from your product page, in the audience's words. You can read and edit the script before any credits are spent.
Make your own Paper-Collage Explainer ad
Paste your store or product link, pick this template, and Krust writes the script and renders a 9:16 ad. Most ads are ready in about 6 minutes; longer multi-scene ones take up to about 25. Plans from $19 a month billed yearly, or $39 month to month.
Generate adsMore formats made in Krust
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